About Us
Redefining Car Buying, Delivered to You
Since 2013, we’ve grown from a small family-run dealership into one of the region’s most trusted online automotive retailers. Over the past 12 years, we’ve reimagined the car-buying experience—making it seamless, convenient, and designed around your lifestyle.
At the heart of our approach is a simple idea: the car should come to you. We’ve embraced a fully digital model, letting you browse, select, and even test your next vehicle without ever stepping into a traditional showroom. Every car we offer is carefully inspected and prepared, ensuring it meets the highest standards before it reaches your doorstep.
By sourcing vehicles in large wholesale lots, we can provide a wide selection of high-quality cars at competitive prices. But what truly sets us apart is how you receive them. Vehicles are delivered directly to your home, with up to 4 days to inspect and up to 300 miles to test-drive—giving you complete confidence before you commit. It’s car buying designed to fit into your life, not the other way around.
We operate fully under FCA regulations, ensuring every transaction is secure, compliant, and transparent. There are no hidden fees, no surprises—just a stress-free experience where the car comes to you, ready to drive.
Our Core Values
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Integrity
Honesty and transparency guide every decision, so you always know what’s arriving at your door.
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Quality
Each vehicle is meticulously inspected, so you can rely on your car from the moment it’s delivered.
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Customer Satisfaction
Your convenience is our priority. From online browsing to direct-to-door delivery, every step is designed around you.
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Innovation & Convenience
Our digital-first model removes unnecessary costs and brings the full showroom experience straight to your home.
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Community
We remain committed to supporting our community and helping people find vehicles that fit real lives—delivered safely, efficiently, and reliably.
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Our Promise
We’re more than a dealership. We’re a partner in your car journey, bringing quality, reliability, and convenience directly to you. Whether upgrading, downsizing, or buying your first car, our mission is to make car ownership effortless. Because with us, the car isn’t just sold—it’s delivered.
Meet Our Team
The dedicated professionals who make our dealership exceptional
Deborah Bell
General Manager
Sales Director with 20 years of experience in the automotive industry. Owner of SAS CARS DIRECT LTD since 2013. Known for my honest advice, long-term customer relationships, and deals built on trust rather than pressure.
Steven Bell
Sales Director
With "only" 13 years in the automotive industry, I have been part of SAS CARS DIRECT LTD from the very beginning. An Italian car fanatic, my passion is matched by experience, precision, and a strong commitment to customer trust. Proudly “number two” in the company, only because my wife happens to be the boss.
What Our Customers Say
Read testimonials from our satisfied customers
"Ordered an Audi A4 online. The delivery driver walked me through everything and even helped sync my phone to the car. Being able to see and go over the car first made the whole process reassuring and worry-free."
Thomas, Luton
Happy Customer
"Bought a Triumph TR4 online and, I’ll admit, I was nervous at first. Classic cars aren’t exactly small investments! But it arrived in tip-top condition, every bolt in place, and the test drive made me grin like a Cheshire cat. Honestly, I think I enjoyed the ‘suspense’ of buying it this way more than I expected."
Nigel, Ken
Loyal Customer
"Got a bargain Mini Cooper S online. I was a bit hesitant—cheap Minis are usually good at two things: making noise and breaking down! But after inspecting it and taking it for a spin, I was chuffed to bits. Clean, zippy, and perfect fun. Buying online? Never thought I’d say it, but I’d do it again!"
Jamie, Manchester
Recent Buyer
"My daughter’s first car, a Fiat 500, was delivered with a big red bow on the bonnet. We had inspected it thoroughly first, so we knew it was perfect. She burst into tears, it was such a thoughtful touch. Truly excellent service."
Claire, Southend
Satisfied Customer
"Bought a bike online and, honestly, the only real challenge was getting it out of the crate! I completely understand—SAS guys, you’ve got to protect the bikes, but maybe a few straps and a tarp would make life a bit easier… for us mere mortals, the buyers. :)))) Brilliant service otherwise!"
Alex, Brighton
Satisfied Customer
"Picked up a touring caravan for our retirement adventures. We visited the site beforehand and could inspect everything properly. No pushy sales—just honest advice, and everything was exactly as described. That really stood out to us."
Doug & Sheila, Lancaster
Satisfied Customer
"I wasn’t sure about ordering a Movano online, big van, bigger nerves. But the team was brilliant: answered all my questions, let me inspect it properly, and made sure I didn’t drive off thinking I’d bought a bus by mistake. Spotless, exactly as described, and honestly, I’ve never felt more clever buying a van without leaving my house!"
Arjun, Dublin
Satisfied Customer
"I bought a Ford Focus online and had it delivered to my home in Oxford within five days. I had a proper chance to inspect it on arrival, and it looked even better than the pictures. For the price, it genuinely felt like a steal. The whole process was smoother than ordering a takeaway!"
James, Oxford
Satisfied Customer
Why Choose Our Dealership
Discover the advantages of buying your next vehicle from us
Extensive Selection
Browse our diverse inventory of new and pre-owned vehicles from top manufacturers.
Quality Assurance
Every vehicle undergoes a comprehensive inspection before joining our inventory.
Competitive Pricing
We offer fair, transparent pricing with no hidden fees or surprises.
Expert Service
Our certified technicians provide top-notch maintenance and repair services.
No-Pressure Sales
Our sales team focuses on finding the right vehicle for you, not just making a sale.
Financing Options
We work with multiple lenders to secure the best financing terms for your situation.
